WebsiteCivic associationA non-profit project explained in a human, transparent way
The website of a civic association presents its mission and the Krok vpred (Step Forward) project so that the people it helps, partners and the public all understand it.
- Client
- BUBAMARA
- Solution
- Civic association website
- Main topic
- The Krok vpred project
- Next step
- Contacting the association
Challenge
Project language versus people
The project goals are defined in programme documents. The website had to explain them so that a young unemployed person and their family understand them.
Mandatory publicity without taking over
Programme logos, the project code and funding details must be visible, but they must not bury the association’s message.
Solution
A clear message up front
The opening says in one sentence what the association does and immediately offers a path to the project and to contact.
The project split into goals and people
Krok vpred is broken down into its main goal, description and target groups, so everyone can quickly tell whether it applies to them.
How it works
From mission to contact
The content first explains why the association exists and only then moves on to project details.
- 01
Mission
Who the association helps and how.
- 02
About
Its story and areas of work.
- 03
Project
Goals and target groups of the project.
- 04
Contact
A simple form and address.
The whole website
One system on every page
The same visual language holds the opening, the offer and the contact together.
On mobile
Just as clear on a phone
Most visitors arrive on a phone. This is how the website looks there.
Result
An association that feels trustworthy to people and partners
The website combines a human tone with transparent information about the project and its funding. The public understands what the association does and partners see the project is properly communicated.
- an understandable mission
- transparent project and funding details
- simple contact
