WebsiteCRM and salesThree connected sales services explained in a single journey
The Crewnet website brings Pipedrive CRM, a call centre and AI lead scoring together into an offer whose connections visitors grasp on the very first screen.
- Client
- Crewnet
- Solution
- Sales services website
- Offer
- CRM, call centre and AI
- Next step
- Free consultation
Challenge
Several services, one sales outcome
CRM implementation, appointment setting and lead evaluation are different disciplines. The website had to explain how they connect without a complicated diagram.
Value before a feature list
Visitors first need to see what changes in their sales, and only then look at specific tools and ways of working together.
Solution
One main story
The intro links CRM setup, lead generation and lead evaluation into one short sequence that explains the whole service model.
Services with their own context
Each part of the offer gets room to be explained, while the visual system and a recurring next step keep the page feeling like one whole.
How it works
From a sales problem to a consultation
The page names the outcome first and then gradually reveals the individual parts of the solution.
- 01
Problem
Disorder or a weak flow of opportunities.
- 02
System
The CRM becomes a shared place for sales.
- 03
Activity
Call centre and scoring feed the pipeline.
- 04
Consultation
A concrete conversation about the sales process.
The whole website
One system on every page
The same visual language holds the opening, the offer and the contact together.
On mobile
Just as clear on a phone
Most visitors arrive on a phone. This is how the website looks there.
Result
A complex service comes across as one clear system
Instead of three separate products, visitors see a shared path from setting up the process to better sales opportunities.
- a clear hierarchy of three services
- a shared sales story
- a consistent path to the consultation
