WebsiteFlat roofsA technical roofing offer with a clear path to a specific inquiry
A presentation website for a flat roof specialist that combines service explanations, references and two natural next steps: a price calculation or an on-site survey.
- Client
- GAMAT
- Solution
- B2B presentation website
- Main topic
- Flat roofs
- Next step
- Calculation or survey
Challenge
A technical service has to stay understandable
Waterproofing, insulation and renovations involve a lot of technical context. The website had to explain them without overwhelming visitors with details right at the start.
Different needs, not one generic contact
Some people are looking for an initial price range, others need an existing roof inspected. Both situations needed their own clear entry point.
Solution
An offer structured around the decision
The content opens with a clear promise, continues with service types and project proof, and only then goes into more technical information.
Visible actions on desktop and mobile
The price calculation and survey stay visible at key moments on the page, so visitors don’t have to hunt for contact details in the footer.
How it works
From need to inquiry
The content follows the questions customers ask themselves before getting in touch.
- 01
Understanding
One sentence explains the company’s focus.
- 02
Orientation
Services split the offer by need.
- 03
Trust
References and experience reduce uncertainty.
- 04
Inquiry
A calculation or a survey appointment.
The whole website
One system on every page
The same visual language holds the opening, the offer and the contact together.
On mobile
Just as clear on a phone
Most visitors arrive on a phone. This is how the website looks there.
Result
From a roofing problem to a specific next step
The website keeps the expert offer, proof and conversion paths in one coherent presentation, so a sales conversation no longer starts with a completely generic question.
- a more clearly structured offer
- two natural paths to contact
- a consistent interface on mobile and desktop
