WebsiteFood productFrozen ginger juice presented with flavour and a map of stockists
The website for Košice brand Ginno explains a new product, how it’s made and prepared, shows stockists on a map and leads to an online order.
- Client
- Ginno
- Solution
- Brand product website
- Product
- Frozen ginger juice
- Next step
- Stockist or online shop
Challenge
A new product with no familiar category
A frozen cube of pure ginger is neither tea nor syrup. Visitors had to understand quickly what they’re holding and why it differs from a tea bag or a bottle.
Sold in many places
Ginno is sold online, in retail chains and in cafés that serve it as a ready drink. Customers needed to find the nearest one without searching social media.
Solution
The product explained step by step
A bold intro, the journey from ginger root to cube and three-step preparation with videos answer questions before customers ask them.
Stockist map and direct ordering
An interactive map separates shops from venues serving the ready drink, shows directions, and sits right next to ordering through the online shop.
How it works
From first impression to the cup
The page catches attention with the brand first, then explains the product and shows where to buy it and how to prepare it.
- 01
Impression
A strong brand and a clear product promise.
- 02
Product
Pure ginger in a small cube.
- 03
Stockists
A map of shops and venues.
- 04
Preparation
Three steps from cube to cup.
The whole website
One system on every page
The same visual language holds the opening, the offer and the contact together.
On mobile
Just as clear on a phone
Most visitors arrive on a phone. This is how the website looks there.
Result
A new product customers understand and know where to buy
The website combines a playful brand with practical information. Visitors leave with a clear idea of the product and the nearest place to buy it.
- the product explained in seconds
- a map of shops and venues
- a direct route to ordering online
