WebsiteMade-to-measure fashionLuxury made-to-measure fur coats with a configurator and a personal touch
The website for MIA FURS Bespoke presents fur coats made to order, lets customers put together their own design and leads them to a personal consultation with Mia.
- Client
- MIA FURS
- Solution
- Brand presentation website
- Product
- Made-to-measure fur coats
- Next step
- Consultation with Mia
Challenge
A product that doesn’t exist yet
Every coat is made only once it’s ordered. Customers can’t see a finished piece, yet they need to see what their own combination will look like.
Luxury with a personal touch
The brand is built on Mia and her personal approach. The website had to feel premium while easing worries about sizing, production and whether an enquiry is binding.
Solution
A fur coat configurator
Customers choose the fur, colour, quilting, collar, length and size, and the design changes before their eyes. The chosen combination goes straight into the enquiry.
Process, sizing and the face of the brand
Five steps from choice to delivery, a size chart, FAQs and an introduction to Mia answer questions before customers ask them.
How it works
From first impression to your own design
The page first catches attention with its style, then lets customers build their coat, find their size and arrange the details with Mia.
- 01
Impression
Striking photography and a timeless style.
- 02
Design
A configurator for colour, cut and length.
- 03
Size
A size chart and help choosing.
- 04
Mia
A personal consultation to fine-tune details.
The whole website
One system on every page
The same visual language holds the opening, the offer and the contact together.
On mobile
Just as clear on a phone
Most visitors arrive on a phone. This is how the website looks there.
Result
A made-to-measure coat customers design before the first conversation
The website pairs a luxury brand with a practical way to choose. Customers arrive at the consultation with a clear idea, and Mia only fine-tunes the details.
- a configurator with an instant preview
- a clear process from choice to delivery
- an enquiry that carries the chosen design
